In order to accelerate the construction of a high-quality and efficient medical and health service system, smart healthcare has become the trend. It is reported that the scale of the smart healthcare market in 2022 exceeded 350 billion yuan, a year-on-year increase of 32%. According to "Insight into China's Smart Medical Industry 2022", with the development of technology and innovation in application models, the construction of enterprise medical professional capabilities is expected to become a wind vane for business model exploration.
In the process of rapid development of the domestic smart healthcare industry, the demonstration and leadership role of leading enterprises is crucial. At present, Midea Medical has accumulated and formed a certain influence from product hardware, software to solutions, from informatization to intelligence. After the launch of its smart hospital construction plan, it has also won cooperation from many mainstream hospitals in China.
On May 13, 2023, the "Next One" Midea Medical New Product Launch and Partner Conference was held. Midea Medical's five major business segments, Wandong Medical, Kuka Medical, Midea Biomedical, Ruishige Medical, and Midea Building Technology, have officially released relevant key scientific research breakthroughs and product achievements, which can be applied to multiple scenarios. Wang Xinliang, President of Midea Group Enterprise Business, stated that Midea Medical will invest more in introducing more global talents, developing more advanced technologies, products, and solutions, and promoting them to society and the market.
Technology empowers diverse scenarios and leverages the advantages of industrial alliances
How to promote the steady improvement of medical service quality and better meet the health needs of the people? The supporting role of information technology is crucial. Smart healthcare under medical informatization consists of smart hospital systems, regional health systems, and home health systems, achieving functions such as medical information interconnection, sharing and collaboration, clinical innovation, and diagnostic science.
"Technology empowerment", "scenario application", and "clinical integration" are also the keywords of this Midea medical conference, presenting Midea's multiple advantages as a cross sector medical industry consortium. By continuously implementing research results in multiple scenarios, Midea Medical can form a supporting system that drives and promotes each other.
Medical imaging equipment is a segment of the medical device industry with high technical barriers. As an imaging expert specializing in medical technology building scenarios, Wandong Medical has closely followed clinical needs and brought the latest progress in multiple cutting-edge projects in the industry, including the industry's first full frame DR, which achieves full body and limb imaging in one go; Original OpenCT, redefined orthostatic 3D imaging. The liquid helium free magnetic resonance developed by Wandong Medical has also been settled in Beijing Jishuitan Hospital. Within more than a month of operation, it has completed over a thousand examinations from head to toe.
At the same time, Midea Biomedical is also releasing two core technologies on site, "Wind Curtain Uniform Cooling Technology" and "ECO Quick Cooling Technology", effectively solving the pain points of uneven temperature, large fluctuations, and slow cooling speed during user use. Kuka Medical brought LBR Med_ The localization and implementation achievements of Kuka medical robot products. This robot can achieve automated processing in different scenarios and needs through compatibility and grafting of different modules, helping to liberate the hands of doctors.
Including smart biological sample library scenarios, smart drug reagent scenarios, blood storage scenarios, smart vaccine scenarios, and laboratory safety scenarios. As a low-temperature storage expert for ensuring the safety of samples in the hospital, Midea Biomedical hopes to build a comprehensive ecological platform through data exchange in these five major scenarios.
By closely integrating research and production with clinical applications, Midea Medical has made practical contributions to improving the hospital's reception capacity and efficiency, promoting the popularization and application of smart healthcare and smart hospitals from both public awareness and market implementation.
Building a "Trinity" Smart Hospital to Achieve Significant Cost Reduction and Efficiency Enhancement
With the "Healthy China 2030 Plan Outline" putting "smart hospital construction" on the agenda, China has proposed the construction of a "trinity" of smart services, smart healthcare, and smart management for smart hospital construction. For the complex people, things, and objects in hospitals, Midea integrates them all into the framework of a smart hospital.
In order to help more hospitals achieve the top-level design of smart hospitals, Midea Healthcare has achieved the internal connection of five business segments of Midea Healthcare through the iBUILDING platform, retained the high-throughput data interface externally, and achieved access to other or existing systems of hospitals, to break through the main pain points of the lack of top-level design of smart hospitals, fuzzy design standards, information silo and so on.
Midea Building Technology's smart hospital LIFE2.0 scenario solution is a top-level planning through four dimensions of traffic flow, information flow, experience flow and energy flow, covering all hospital managers, medical staff, patients and logistics, meeting the diversified needs of managers in different spaces, and building the smart hospital into an "intelligent ecosystem".
From point to surface, and then to all aspects. Ruishige Medical, located in the operation and maintenance sector of Midea Medical, has focused on the relatively back-end, detailed but crucial aspects of future medical needs. Ruishige Medical has released six "CECUPA" systems based on smart hospital logistics services, namely pneumatic logistics transmission system, garbage and clothing collection system, rail logistics, box logistics, outpatient pharmacy system, robot and other supplementary systems.
Midea Medical hopes to use technological power to systematically integrate the complex and diverse medical scenarios, and then break them down one by one to achieve overall cost reduction and efficiency increase in hospitals. This is also a sustainable development path for smart medical enterprises and the industry in the future.
Forming a resultant force by multiplication and exploring the second growth curve
No business can always maintain high-speed growth, and there are cycles in industry, economy, technology, and globalization... Only a few companies can continue to grow, make profits, and create value. How Midea can become one of those few companies is an important issue we need to answer. "In a letter to shareholders at the beginning of the 2022 financial year report, Midea stated that using traditional ToC business as the profit base, ToB supports business strategic transformation, It is the strategic tone that the group has maintained since last year.
The ultimate goal of medical services is to provide professional and warm diagnosis and treatment with patients as the core. In the medical field, Midea's layout adopts a dual wheel drive approach of ToB and ToC businesses, serving medical institutions while also incorporating patients into its own medical ecosystem. According to official data, in 2022, Midea Medical continued to delve into five major medical scenario solutions, with approximately 6000 cooperative hospitals and an efficiency increase of approximately 250 billion seconds, equivalent to indirectly increasing the number of medical visits by approximately 870000 people within the year.
It is reported that Midea Medical is not a simple integration of the five major business sectors, but rather a fusion of scenarios through top-level planning, exploring the second growth curve of Midea Medical and its partners. Dr. Sun Jing, Chief Expert of Midea Medical Smart Hospital and General Manager of Midea Building Technology's Beauty Control Smart Building, said, "The Next One represents the second growth curve. After the business reaches a certain stage, we need to seek faster development through the second growth curve. In this process, the most important thing is to do multiplication rather than addition
At the press conference on the same day, Dr. Sun Jing presented the key to Midea's true synergy through multiple perspectives such as top-level layout, technology combination, software and hardware design, data planning, and information system integration, combined with the cooperation cases of Midea, Heyou Hospital, and Tongji Hospital at different stages. He demonstrated how Midea Medical did multiplication, connected various elements and resources, and condensed the key to Midea Medical's true synergy.
For the healthcare industry, 2023 is the first year to enter the next "future healthcare era". The Next One "Midea Medical New Product Launch and Partner Conference aims to work together with multiple parties to understand the latest progress of Midea Medical and explore more cooperation models. Following the requirements of the times and using technology to protect the lives and health of billions of people, Midea Medical takes this as the anchor point to respond to changes, attaches importance to technological research and development, constantly refreshes itself, and enhances core competitiveness.